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master's thesis
UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO
2022. urn:nbn:hr:262:745571
Abramović, Antonio
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Abramović, A. (2022). UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:745571

Abramović, Antonio. "UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:745571

Abramović, Antonio. "UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:745571

Abramović, A. (2022). 'UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO', Master's thesis, University of Slavonski Brod, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:745571

Abramović A. UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:262:745571

A. Abramović, "UNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:745571

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Metadata
TitleUNAPREĐIVANJE PRODAJE U PODUZEĆU LEDO
Title (english)SALES IMPROVEMENT IN THE LEDO COMPANY
AuthorAntonio Abramović
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promicanje prodaje s jedne strane služi stvaranju novih poticaja za kupnju za potrošače, odnosno kupca u konačnici treba motivirati za kupnju. S druge strane, mjere za promicanje prodaje također bi trebale potaknuti uključene osobe kao što su terenska služba, prodajni partneri, posrednici i trgovci na tržištu da povećaju prodajne aktivnosti i podupiru ih pratećim mjerama. U konačnici, cilj je izravno povećati uspjeh tvrtke. Cilj ovog rada je proučiti pojam unapređenja prodaje, istražiti kako je Covid-19 utjecao na Ledo prodaju te vidjeti kako se provodi unapređenje prodaje u Ledu.
Abstract (english)
On the one hand, sales promotion serves to create new incentives to buy for consumers, ie the customer should ultimately be motivated to buy. On the other hand, sales promotion measures should also encourage those involved such as field service, sales partners, intermediaries and market traders to increase sales activities and support them with accompanying measures. Ultimately, the goal is to directly increase the company’s success. The aim of this paper is to study the concept of sales promotion, to investigate how Covid-19 has influenced Ledo sales and to see how sales promotion is implemented in Ledo.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:745571
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-13 08:52:32