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master's thesis
KORPORATIVNA DRUŠTVENA ODGOVORNOST
2022. urn:nbn:hr:262:558606
Vlk, Marta
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Vlk, M. (2022). KORPORATIVNA DRUŠTVENA ODGOVORNOST (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:558606

Vlk, Marta. "KORPORATIVNA DRUŠTVENA ODGOVORNOST." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:558606

Vlk, Marta. "KORPORATIVNA DRUŠTVENA ODGOVORNOST." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:558606

Vlk, M. (2022). 'KORPORATIVNA DRUŠTVENA ODGOVORNOST', Master's thesis, University of Slavonski Brod, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:558606

Vlk M. KORPORATIVNA DRUŠTVENA ODGOVORNOST [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:262:558606

M. Vlk, "KORPORATIVNA DRUŠTVENA ODGOVORNOST", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:558606

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Metadata
TitleKORPORATIVNA DRUŠTVENA ODGOVORNOST
Title (english)CORPORATE SOCIAL RESPONSIBILITY
AuthorMarta Vlk
MentorSanja Knežević Kušljić (mentor)
Committee memberSanja Knežević Kušljić (predsjednik povjerenstva)
Committee memberLena Sigurnjak (član povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme, pored ostvarivanja dobiti, u poduzećima sve važniju ulogu igra i društvena odgovornost,a od ogromne je korisnosti da poduzeća posluju prema načelima koncepta društvene odgovornost. Predmet rada je „Korporativna društvena odgovornost“. U radu su prikazane definicije, vrste, modeli i prednosti koncepta društvene odgovornosti, kao i kratka povijest društvene odgovornosti u Europi i Hrvatskoj. Nadalje, u radu se temeljito analizira i uspoređuje društvena odgovornost u Hrvatskoj na primjerima velikih hrvatskih poduzeća. Njihovo poslovanje prikazano je prema načelima koncepta društvene odgovornosti, aktivnostima koje poduzimaju u smislu društva, okoliša, ulaganja i zaposlenih, a otkrivene su brojne podudarnosti u koncepcijama koje sprovode u smislu društvene odgovornosti. Temeljem svega spomenutog, na kraju je izrečeno zaključno mišljenje.
Abstract (english)
Nowadays, in addition to making a profit, social responsibility is playing an increasingly important role in companies, and it is of great importance that companies operate according to the principles of the concept of social responsibility. The topic of this paper is "Corporate Social Responsibility". The paper presents definitions, types, models and advantages of the concept of social responsibility, as well as a brief historical development of social responsibility in Croatia and Europe. Furthermore, the paper thoroughly analyzes and compares social responsibility in Croatia on the examples of large Croatian companies. Their business is presented according to the principles of the concept of social responsibility, the activities they undertake in terms of environment, society, investment and employees, and a number of similarities in the strategies they implement in terms of social responsibility. Based on all the above, a concluding opinion was finally issued.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:558606
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-08 08:38:58