prikaz prve stranice dokumenta MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU
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undergraduate thesis
MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU
2022. urn:nbn:hr:262:008761
Maksimović, Vedran
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Maksimović, V. (2022). MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:008761

Maksimović, Vedran. "MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:008761

Maksimović, Vedran. "MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:008761

Maksimović, V. (2022). 'MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU', Undergraduate thesis, University of Slavonski Brod, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:008761

Maksimović V. MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:262:008761

V. Maksimović, "MARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:008761

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Metadata
TitleMARKETING PROGRAM HOTELA "CENTRAL" U SLAVONSKOM BRODU
Title (english)MARKETING PROGRAM OF THE HOTEL "CENTRAL" IN SLAVONSKI BROD
AuthorVedran Maksimović
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ugostiteljski objekti koji pružaju usluge smještaja trebaju imati svoj marketing program koji predstavlja kombinaciju elemenata osnovnih i dopunskih elemenata marketing miksa. U ovom je radu analiziran marketing program hotela „Central“ iz Slavonskog Broda koji uključuju više različitih elemenata, sve u cilju ostvarivanja marketinških ciljeva hotela. Elementi koji su analizirani u radu su hotelski proizvod, politika cijena, distribucija, promocija, lokacija, arhitektura i dizajn, kapacitet i unutarnji sadržaji. U zaključnim je razmatranjima utvrđeno da vlasnik hotela „Central“ optimalno kombinira sve elemente marketing miksa, što je u funkciji dobrog pozicioniranja hotela na turističkim tržištima.
Abstract (english)
Catering facilities that provide accommodation services should have their own marketing program that is a combination of elements of basic and additional elements of the marketing mix. This paper analyzes the marketing program of the hotel "Central" from Slavonski Brod, which includes several different elements, all in order to achieve the marketing goals of the hotel. The elements analyzed in the papar are hotel product, pricing policy, distribution, promotion, location, architecture and design, capacity and interior facilities. In the concluding remarks, it was determined that the owner of the hotel "Central" optimally combines all the elements of the marketing mix, which is in the function of good positioning of the hotel in the tourist markets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:008761
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-08 05:55:39