prikaz prve stranice dokumenta BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU
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master's thesis
BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU
2022. urn:nbn:hr:262:756545
Peić, Krešimir
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Peić, K. (2022). BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:756545

Peić, Krešimir. "BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:756545

Peić, Krešimir. "BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:756545

Peić, K. (2022). 'BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU', Master's thesis, University of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:756545

Peić K. BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:262:756545

K. Peić, "BENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:756545

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Metadata
TitleBENCHMARKING KAO STRATEGIJA UPRAVLJANJA TROŠKOVIMA S OSVRTOM NA COCA COLU
Title (english)BENCHMARKING AS A COST MANAGEMENT STRATEGY WITH REFERENCE TO COCA COLA
AuthorKrešimir Peić
MentorMilan Stanić (mentor)
Committee memberVišnja Bartolović (predsjednik povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
Committee memberMarina Stanić Šulentić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Benchmarking je svojevrsni proces u kojemu se mjere prozvodi i usluge s onim poduzećima koji su lideri u istom aspketu djelovanja, odnosno u istoj industriji. Kao takav pridonosi poduzećima kako bi lakše identificirali svoje slabosti, te kako te slabosti poboljšati kroz područja, sustva i procese. No, kako bi se to postiglo, važno je znati strateški upravljati. Starteško upravljanje obuhvaća odluke i radnje koje menadžment poduzima kako bi donio odluke o stateškom poslovanju poduzeća. Strateškim upravljanjem troškovima može se povećati konkurentnost poslovanja, a smanjiti ukupni troškovi poslovanja. Coca-Cola kao jedan od najpoznatijih brendova ikada, kao brend koji je poznati u apsolutno svakoj pojedinoj državi na Zemlji pomoću benchmarkinga zadržava svoju konkurentsku prednost.
Abstract (english)
Benchmarking is a kind of process in which measures are produced and services with those companies that are leaders in the same-minded participation, that is, in the same industry. As such, it contributes to businesses to help identify their weaknesses, and how to improve these weaknesses through areas, droughts and processes. But in order to do this, it is important to know how to manage strategically. Start-up management includes decisions and actions that management takes to make decisions about the state business of the enterprise. Strategic cost management can increase the competitiveness of the business and reduce the overall cost of doing business. Coca-Cola as one of the most famous brands ever, as a brand that is known in absolutely every single country on Earth using benchmarking retains its competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:756545
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-07 06:12:26