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master's thesis
DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA
2022. urn:nbn:hr:262:207885
Šikić, Ema
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Šikić, E. (2022). DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:207885

Šikić, Ema. "DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:207885

Šikić, Ema. "DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:207885

Šikić, E. (2022). 'DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA', Master's thesis, University of Slavonski Brod, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:262:207885

Šikić E. DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:262:207885

E. Šikić, "DIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:207885

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Metadata
TitleDIGITALNE TEHNOLOGIJE U FUNKCIJI SPORTSKIH PROIZVODA I USLUGA
Title (english)DIGITAL TECHNOLOGIES IN THE FUNCTION OF SPORTS PRODUCTS AND SERVICES
AuthorEma Šikić
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Abstract
Prema dostupnim spoznajama može se reći da se digitalnom tehnologijom postižu izvanredni rezultati u svijetu poslovanja, a pogotovo u području sportskog tržišta. Poslovanje u svijetu sporta puno je lakše uz digitalne tehnologije koje su trenutno u svijetu sportskih proizvoda i usluga jedan od važnijih čimbenika efikasnosti i uspješnosti. Brojni marketinški alati pružaju sportskim organizacijama i sportašima veliku mogućnost za stvaranje ugleda, imidža i dobre slike o sebi te na kraju uspješnim ekonomskim pokazateljima. Digitalne tehnologije mogu biti od iznimne važnosti u funkciji vidljivosti i prepoznatljivosti na zahtjevnom tržištu sportskih proizvoda i usluga.
Abstract (english)
According to the available knowledge, it can be said that digital technology achieves outstanding results in the world of business, and especially in the field of sports market. Doing business in the world of sports is much easier with digital technologies that are currently one of the most important factors of efficiency and success in the world of sports products and services. Numerous marketing tools provide sports organizations and athletes with a great opportunity to create a reputation, image and good image of themselves and ultimately successful economic indicators. Digital technologies can be extremely important in terms of visibility and recognition in the demanding market of sports products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:207885
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-04 06:02:39