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undergraduate thesis
MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA
2021. urn:nbn:hr:262:525959
Kovač, Marija
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Kovač, M. (2021). MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:525959

Kovač, Marija. "MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:525959

Kovač, Marija. "MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:525959

Kovač, M. (2021). 'MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA', Undergraduate thesis, University of Slavonski Brod, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:525959

Kovač M. MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:262:525959

M. Kovač, "MARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:525959

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Metadata
TitleMARKETING ISTRAŽIVANJE SPORTSKIH PROIZVODA FITNES CENTARA
Title (english)MARKETING RESEARCH OF SPORTS PRODUCTS OF FITNESS CENTERS
AuthorMarija Kovač
MentorHrvoje Sivrić (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U suvremenom društvu sport kao i bavljenje sportom važno je velikom broju ljudi. To se odnosi kako na profesionalni sport tako i na rekreativno bavljenje sportom. Da bi se sport što više približio široj javnosti, važno je provođenje kvalitetnih marketinških aktivnosti sportske ponude usluga, sportskih događanja i dr. Brojni poslovni subjekti koji rade na području sporta danas prepoznaju važnost marketinga i svih elemenata marketinškog miksa za upoznavanje ciljane skupine s njihovom ponudom. Iako je globalno identificiran trend pridavanja velike pažnje marketingu u sportu, primarno istraživanje provedeno za potrebe ovog rada pokazalo je da postoji velik deficit vezan uz marketinške aktivnosti individualnih fitness programa u svim glavnim gradovima Slavonije. Da bi se individualni fitness programi u glavnim gradovima Slavonije više približili ciljanim skupinama, potrebno je poboljšati njihove marketinške aktivnosti, a sve s ciljem boljeg informiranja i poticanja ciljane skupine na korištenje takvih programa.
Abstract (english)
In modern society, sport as well as playing sports is important to a large number of people. This applies to both professional sports and recreational sports. In order to bring sports as close as possible to the general public, it is important to conduct quality marketing activities of sports services, sports events, etc. Numerous businesses working in sports today recognize the importance of marketing and all elements of the marketing mix to introduce the target group to their offer. Although the trend of paying great attention to sports marketing has been identified globally, the primary research conducted for the purposes of this paper showed that there is a large deficit related to the marketing activities of individual fitness programs in all capitals of Slavonia. In order to bring individual fitness programs in the capitals of Slavonia closer to the target groups, it is necessary to improve their marketing activities, all with the aim of better informing and encouraging the target group to use such programs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:525959
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-29 10:08:31