After-sales customer service is a relatively young concept that has emerged because of globalization that has led to the emergence of more and more companies providing similar or the same products in a market that is becoming increasingly saturated. Remaining competitive in such a market is the goal of all companies, and this has led to the study of customer needs, and the recognition of their wishes and needs. A completely new concept of CRM Customer Relationship Management the main goal of which is to maintain relationships with customers so that they can better understand their needs in the market, but also so that they can monitor the competition they offer and how they approach customers. Maintaining relationships with customers creates an unbreakable bond that allows us to survive in the market and gain new customers. Analyzing the research, we came to the results that most respondents remain inclined to buy a particular brand, that the ratio of price and quality is important to them, and that their desires are recognized. The goal of the company should be a constant search for how and in what way to remain competitive and recognized in the market.