prikaz prve stranice dokumenta INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ
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master's thesis
INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ
2021. urn:nbn:hr:262:119456
Ostopanj, Dajana
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Ostopanj, D. (2021). INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:119456

Ostopanj, Dajana. "INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:119456

Ostopanj, Dajana. "INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:119456

Ostopanj, D. (2021). 'INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ', Master's thesis, University of Slavonski Brod, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:119456

Ostopanj D. INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:262:119456

D. Ostopanj, "INTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:119456

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Metadata
TitleINTERNET PRODAJA SPORTSKO-INDUSTRIJSKOG PROIZVODA U REPUBLICI HRVATSKOJ
Title (english)ONLINE SALE OF SPORTING AND INDUSTRIAL GOODS IN THE REPUBLIC OF CROATIA
AuthorDajana Ostopanj
MentorHrvoje Sivrić (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analizirana internet prodaja sportsko-industrijskog proizvoda. Objašnjeno je koja je povezanost marketinga i marketing miksa u sportu sa internet prodajom sportsko-industrijskog proizvoda. Specifičan cilj ovog rada je bio analizirati sam način odvijanja prodaje sportskih proizvoda putem interneta u Republici Hrvatskoj. Teorijska analiza u radu pokazala je da je marketing miks u sportu jako bitan za bilo koju vrstu prodaje proizvoda, pa tako i internet prodaje. Uvelike je bitno voditi brigu o tome kakvi proizvodi se plasiraju na tržište, koja je njihova cijena te na koji način se promoviraju i distribuiraju na tržište. Također teorijska analiza pokazala je kako je internet prodaja danas jedan od najčešće korištenih načina kupovine proizvoda i kako se iz dana u dan sve više ulaže u nju i njezinu sigurnost. Analiza podataka prikupljenih sa internet stranica trgovina specijaliziranih za sportsku opremu ukazuju na to da se u današnje vrijeme na internetu može kupiti sve, a to isto odnosi se i na sportsko-industrijske proizvode. Kroz navedenu analizu uspoređene su cijene određenih proizvoda na različitim stranicama, troškovi dostave te jednostavnost snalaženja na njima.
Abstract (english)
The paper analyzes the internet sales of sports-industrial products. It is explained what is the connection between marketing and marketing mix in sports with internet sales of sports-industrial products. The specific goal of this paper was to analyze the way of selling sports products via the Internet in the Republic of Croatia. Theoretical analysis in the paper showed that the marketing mix in sports is very important for any type of product sales, including internet sales. It is very important to take care of what products are placed on the market, what is their price and how they are promoted and distributed on the market. Also, the theoretical analysis showed that online sales today is one of the most commonly used ways to buy products and that more and more is being invested in it and its security. An analysis of the data collected from the websites of stores specializing in sports equipment indicates that nowadays everything can be bought online, and the same applies to sports-industrial products. Through this analysis, the prices of certain products on different sites, delivery costs and ease of navigation on them are compared.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:119456
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-01 07:55:33