prikaz prve stranice dokumenta SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO
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undergraduate thesis
SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO
2021. urn:nbn:hr:262:460446
Medved, Ana
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Medved, A. (2021). SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:460446

Medved, Ana. "SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:460446

Medved, Ana. "SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:460446

Medved, A. (2021). 'SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO', Undergraduate thesis, University of Slavonski Brod, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:460446

Medved A. SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:262:460446

A. Medved, "SPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:460446

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Metadata
TitleSPONZORSTVO U SPORTSKOM MARKETINGU NA PRIMJERU GNK DINAMO
Title (english)SPONSORSHIP IN SPORTS MARKETING ON THE EXAMPLE OF GNK DINAMO
AuthorAna Medved
MentorHrvoje Sivrić (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Nogomet jedan je od najrasprostranjenijih sportova svijeta. Njegov razvoj, u bilo kojem smislu, je nemoguće zamisliti bez marketinga i sponzorstva. Danas se može reći da je sponzorstvo kao dio marketinga, dio svakog sportskog događaja, svakog tima i individualnog sportaša. Vidljivo je, da se bez marketinga i sponzorstva ne mogu ostvariti ni poslovni, a ni sportski ciljevi, što ukazuje na važnost marketinga i sponzorstva u sportu. Sponzorstvo je odnos u kojem minimalno dvije zainteresirane strane imaju određene koristi. Isto tako od važnosti je na koji je način realiziran marketing i sponzorstvo, te hoće li privući veliku pažnju potrošača kako bi bio uspješan. Osnovni cilj rada je pobliže objasniti sponzorstvo u sportskom marketingu na primjeru GNK Dinamo i obrazložiti ulogu sponzora u suvremenom nogometu na primjeru nekolicine najpoznatijih svjetskih nogometnih sponzora klubova. Primjer GNK Dinama i njihova suradnja sa sponzorima dati će pobližu sliku sponzorstva u sport.
Abstract (english)
Football is one of the most widespread sports in the world. His development, in any case, is impossible to imagine without marketing and sponsorship. Today it can be said that sponsorship is a part of marketing, part of every sport event, every team and individual sportsman. Its noticeable that without marketing and sponsorship they can't achive neither buissnes or sport goals, which points out importantnece of marketing and sponsorship in sport. Sponsorship is a relathionship between minimal two intrested sides having specific benefits. Also it's important in which way are sponsorship and marketing realized, and is it going to get a lot of attention from consumers for it to be successful. Basic goal of work is to explain sponsorship in sports marketing for example GNK Dinamo and explain the role in modern football on example of few most famous world club sponsors. Example GNK Dinamo and their cooperation with sponsors will give a better look of sponsorship in sport.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:460446
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-15 10:41:44