prikaz prve stranice dokumenta Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb
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undergraduate thesis
Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb
2021. urn:nbn:hr:262:079279
Filipović, Perica
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Filipović, P. (2021). Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:079279

Filipović, Perica. "Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:079279

Filipović, Perica. "Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:079279

Filipović, P. (2021). 'Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb', Undergraduate thesis, University of Slavonski Brod, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:079279

Filipović P. Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:262:079279

P. Filipović, "Društveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:079279

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Metadata
TitleDruštveno odgovorno poslovanje u bankarstvu na primjeru Privredne banke Zagreb
Title (english)Corporate social responsibility in banking on the example of Privredna banka Zagreb
AuthorPerica Filipović
MentorMaja Vretenar Cobović (mentor)
Committee memberAnita Kulaš Mirosavljević (predsjednik povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
Committee memberLena Sigurnjak (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društveno odgovorno poslovanje se postupno razvijao tijekom vremena i tek je postao dio svakodnevnog rječnika u posljednjih dvadeset godina, posebno u Sjevernoj Americi i zapadnoj Europi. Tvrtke koje djeluju na društveno odgovoran način razvile su poslovnu etiku. Poslovna etika odnosi se na način na koji ljudi razmišljaju, kako se ponašaju i utjecaj koji njihove aktivnosti imaju na gospodarstvo i druga područja društva. Temeljne vrijednosti mogu se jasno definirati u izjavi o misiji, standardima, kodeksima i smjernicama. Sedamdesetih godina počelo se razvijati društveno odgovorno bankarstvo. Društveno odgovorno bankarstvo temelji se na vrijednostima, a trostrukim pristupom procjeni potencijalnih ulaganja i poslovanja s klijentima banke usvajaju društveno odgovorno bankarstvo. Privredna banka Zagreb d.d. u svojoj grupi osniva tvrtke koje se bave djelatnostima povezanim s osnovnom bankarskom djelatnošću poput leasinga, kućne štednje, kartičnog poslovanja, upravljanja investicijskim i obveznim mirovinskim fondovima i uslugama upravljanja imovinom. Na taj način PBZ d.d. može koristiti uobičajene kanale distribucije prilikom prodaje proizvoda i usluga. Privredna banka Zagreb bila je na čelu hrvatskog bankarskog sektora od svog osnutka i dugi niz godina igrala je značajnu ulogu i utjecaj na ekonomski i socijalni razvoj društva.
Abstract (english)
Corporate social responsibility has evolved gradually over time and has only just become part of everyday vocabulary in the last twenty years, especially in North America and Western Europe. Companies that operate in a socially responsible way have developed business ethics. Business ethics refers to the way people think, how they behave, and the impact their activities have on the economy and other areas of society. Core values can be clearly defined in the mission statement, standards, codes and guidelines. In the 1970s, socially responsible banking began to develop. Socially responsible banking is based on values, and the bank adopts socially responsible banking through a three-pronged approach to assessing potential investments and doing business with clients. Privredna banka Zagreb d.d. in its group, it establishes companies engaged in activities related to the core banking activity, such as leasing, home savings, card business, management of investment and mandatory pension funds and asset management services. In this way PBZ d.d. may use common distribution channels when selling products and services. Privredna banka Zagreb has been at the helm of the Croatian banking sector since its establishment and for many years has played a significant role and influence on the economic and social development of society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:079279
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-07 10:19:08