The topic of this paper is to highlight the importance of ethics in business and to analyze the attitudes of individuals and the wider community regarding this issue. The development of society and the economy often does not keep pace with the development of ethical and moral standards, which can be clearly observed through various everyday events. Adhering to moral principles is crucial for achieving ethical behavior in business. The moral framework provides the foundation for exchanging knowledge, experiences, attitudes, and opinions, leading to conclusions, building relationships, and making business decisions.In all social and business situations, it is necessary to precisely develop moral values and continuously conduct education and training in the field of ethics and morality. When conducting business and generating profit, it is essential to follow ethical principles. Business ethics, as the ethics of responsibility, encompasses profit-making, market interests, and the interests of the wider community. Research has shown that most respondents are aware of the importance of ethical behavior in business. However, at the same time, the majority express a negative opinion of today's employers, believing they tend to engage in immoral behavior in order to achieve greater profits. The lack of ethics in the business world contributes to the decline of moral standards in society, which is why ethical business practices should not be optional, but a necessity.