The primary goal of this study was to investigate and identify more closely particular key factors that limit participation of recreational athletes in sport activities with special emphasis on obstacles that can impact on frequency or intensity of sport services among recreational. Secondary purpose includes collecting data to determine whether significant differences between males and females are present, as well between employed and unemployed. The researcher was conducted on 297 participants with average age of 24,51±7,03 by using a questionnaire that consists of a series of statements for the purpose of gathering informations. Surveys participants were evaluating etch statement with a Liker scale (1-5). The results indicate that the biggest limiting factor in participation in sport activities are; not enough time and financial resources, while other factors such as availability of sport facilities, lack of informations, attractiveness of the offer of the sport centres and previous experience were less significant. Analysis by gender indicated that time and finances were the most significant limiting factors, therefore, for employed people in addition to finances and time, consumer rights and lack of information are also significant factors. The results highlight the diversity of consumers which represents a challenge for marketing expertise who need not only to identify and understand these customers but tailor their sport products and services which will successfully fulfil customers with their needs and preferences