This paper explores the crucial role of technological innovations in contemporary business, with a special focus on operations management. Technology is rapidly evolving, and its application is becoming essential for increasing efficiency, reducing costs, and maintaining competitiveness. The paper analyzes the conceptual foundations of technology application and various innovations such as artificial intelligence, the Internet of Things, blockchain, and robotics. It also examines the advantages and challenges that technology brings to operations management. The application of technology enables process optimization, quality improvement, and the achievement of competitive advantages, but it also carries challenges such as high costs, resistance to change, security risks, and integration issues. The future of technology promises further advancements through automation, big data analysis, and sustainable solutions, allowing for greater personalization and flexibility in business operations. Organizations that effectively manage technological innovations can leverage the benefits of technological progress and achieve successful outcomes in operations management.