prikaz prve stranice dokumenta RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN
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undergraduate thesis
RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN
2024. urn:nbn:hr:262:640988
Opačak Bilić, Marina
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Opačak Bilić, M. (2024). RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:640988

Opačak Bilić, Marina. "RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:640988

Opačak Bilić, Marina. "RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:640988

Opačak Bilić, M. (2024). 'RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN', Undergraduate thesis, University of Slavonski Brod, accessed 05 October 2024, https://urn.nsk.hr/urn:nbn:hr:262:640988

Opačak Bilić M. RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 October 05] Available at: https://urn.nsk.hr/urn:nbn:hr:262:640988

M. Opačak Bilić, "RANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:640988

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Metadata
TitleRANČ RAMARIN U FUNKCIJI RAZVOJA TURIZMA NA PODRUČJU OPĆINE GARČIN
Title (english)RANCH RAMARIN IN THE FUNCTION OF GARČIN MUNICIPALITY TOURISM DEVELOPMENT
AuthorMarina Opačak Bilić
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analiziran marketing program Ranč Ramarina, uključujući fiksne i opcijalne elemente marketing miksa. U navedenom smislu je provedena analiza položaja i fizičkih atributa te proizvoda, promocije, cijene, programa, ljudskih resursa i distribucije, a potom je analizirano poslovanje ovog ugostiteljskog objekta i putem SWOT analize. Temeljem rezultata provedenih primarnih istraživanja utvrđeno je da vlasnici Ranč Ramarina primjenjuju marketinški koncept poslovanja u svim segmentima, zahvaljujući čemu postaju sve prepoznatljivija sastavnica turističke ponude općine Garčin, Brodsko-posavske županije, regije Slavonije te cijele kontinentalne Hrvatske.
Abstract (english)
The paper analyzes the marketing program of the Ranch Ramarin, including fixed and optional elements of the marketing mix. In this sense, an analysis of the position and physical attributes, also of the product, promotion, price, programs, human resources and distribution was carried out. Business running of this catering facility was analyzed through a SWOT analysis, as well. Based on the results of primary research, it was found out that the owners of the Ranch Ramarin apply a marketing concept of business in all segments, thanks to which they are becoming an increasingly recognizable component of the tourist offer of the municipality of Garčin, the Brod-Posavina County, the region of Slavonia and the whole continental Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:640988
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-27 05:45:38