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undergraduate thesis
METRIKA MARKETINGA
2024. urn:nbn:hr:262:838361
Pišonić, Katarina
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Pišonić, K. (2024). METRIKA MARKETINGA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:838361

Pišonić, Katarina. "METRIKA MARKETINGA." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:838361

Pišonić, Katarina. "METRIKA MARKETINGA." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:838361

Pišonić, K. (2024). 'METRIKA MARKETINGA', Undergraduate thesis, University of Slavonski Brod, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:838361

Pišonić K. METRIKA MARKETINGA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:262:838361

K. Pišonić, "METRIKA MARKETINGA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:838361

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Metadata
TitleMETRIKA MARKETINGA
Title (english)MARKETING METRICS
AuthorKatarina Pišonić
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberIvona Blažević Dević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Metrika marketinga predstavlja skup kvantitativnih i kvalitativnih mjera koje se koriste za procjenu učinkovitosti marketinških strategija i aktivnosti. Ona omogućava marketinškim stručnjacima da prate performanse svojih kampanja, identificiraju uspješne taktike i prilagode svoje strategije kako bi postigli bolje rezultate. Ključne metrike uključuju mjerne podatke kao što su povrat ulaganja (ROI), stopa konverzije, trošak po stjecanju (CPA), angažman korisnika, lojalnost kupaca, te promet na web stranici. Ove metrike omogućuju praćenje svih faza marketinškog lijevka, od svijesti i interesa do odluke i akcije, te pomažu u donošenju informiranih odluka. Implementacija i analiza marketinških metrika zahtijeva korištenje raznih alata i tehnologija, uključujući analitičke platforme poput Google Analytics, alate za upravljanje društvenim mrežama, CRM sustave i softver za automatizaciju marketinga. Pored kvantitativnih podataka, kvalitativne metrike kao što su povratne informacije kupaca i neto promotorov rezultat (NPS) pružaju uvid u percepciju brenda i zadovoljstvo korisnika. Kombiniranjem ovih podataka, marketinški timovi mogu optimizirati svoje strategije, poboljšati korisničko iskustvo i povećati profitabilnost svojih aktivnosti, osiguravajući tako dugoročan rast i uspjeh.
Abstract (english)
Marketing metrics represent a set of quantitative and qualitative measures used to assess the effectiveness of marketing strategies and activities. They enable marketing professionals to track the performance of their campaigns, identify successful tactics, and adjust their strategies to achieve better results. Key metrics include data points such as return on investment (ROI), conversion rate, cost per acquisition (CPA), user engagement, customer loyalty, and website traffic. These metrics allow for the monitoring of all stages of the marketing funnel, from awareness and interest to decision and action, and help in making informed decisions. The implementation and analysis of marketing metrics require the use of various tools and technologies, including analytical platforms like Google Analytics, social media management tools, CRM systems, and marketing automation software. In addition to quantitative data, qualitative metrics such as customer feedback and Net Promoter Score (NPS) provide insights into brand perception and customer satisfaction. By combining these data points, marketing teams can optimize their strategies, enhance the customer experience, and increase the profitability of their activities, ensuring long-term growth and success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:838361
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-18 08:38:13