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undergraduate thesis
KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ
2024. urn:nbn:hr:262:275500
Vrljić, Matea
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Vrljić, M. (2024). KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:275500

Vrljić, Matea. "KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:275500

Vrljić, Matea. "KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:275500

Vrljić, M. (2024). 'KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ', Undergraduate thesis, University of Slavonski Brod, accessed 30 August 2024, https://urn.nsk.hr/urn:nbn:hr:262:275500

Vrljić M. KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 August 30] Available at: https://urn.nsk.hr/urn:nbn:hr:262:275500

M. Vrljić, "KONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:275500

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TitleKONKURENTSKA PREDNOST ODREDNICE I PRIMJENA PO INDUSTRIJSKIM GRANAMA U REPUBLICI HRVATSKOJ
Title (english)COMPETITIVE ADVANTAGE - DETERMINANTS AND APPLICATION BY INDUSTRY IN THE REPUBLIC OF CROATIA
AuthorMatea Vrljić
MentorLena Sigurnjak (mentor)
Committee memberAnita Kulaš Mirosavljević (predsjednik povjerenstva)
Committee memberLena Sigurnjak (član povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Konkurentska prednostje koncept u poslovanju koji Se odnosi na sposobnost pođuzeća da se izdvoji od svojih konkurenata na tržištu i na taj način ostvari superiorne performanse koristeći niz čimbenika. Na taj način poduzeće proizvodi određene proizvode ili usluge bolje i jeftinije od ostalih konkurenata. To Se može postići korištenjem prave jedinstvene strategije, resursa ili sposobnosti. Glavni cilj korištenja strategije je stjecanje konkurentske prednosti na uspješni i originalni način' te tako obavljati aktivnosti poslovanja drugačije od ostalih suparnika. Poduzeća danas su primorana eksperimentirati i ulagati u inovacije, te biti spremni na brzu prilagodbu tržištu. Glavna misija ovog završnog rada je definirati konkurentnost, pobliŽe objasniti odrednice i primjenu po industrijskim granama u Republici Hrvatskoj. Na kraju ovog završnog rada pobliŽe ćemo vidjeti analizu jedne od najvaŽnijih prehrambenih industrija Republike Hrvatske, Franck d.d.
Abstract (english)
Competitive advantage is a concept in business that refers to the ability of a company to stand out from its competitors in the market and thus achieve superior performance using a number of factors. In this way, the company produces certain products or services better and cheaper than other competitors. This can be achieved by using the right unique strategy, resources or capabilities. The main goal of using the strategy is to gain a competitive advantage in a successful and original way, and thus perform business activities differently from other rivals. Companies today are forced to experiment and invest in innovation, and to be ready for quick adaptation to the market. The main mission of this final thesis is to define competitiveness, to explain in more detail the determinants and application by industrial branches in the Republic of Croatia. At the end of this final paper, we will take a closer look at the analysis of one of the most important food industries in the Republic of Croatia, Franck d.d.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:275500
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-11 12:53:24