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master's thesis
UTJECAJ DIGITALNOG MARKETINGA NA DJECU
2024. urn:nbn:hr:262:079801
Erstić Peša, Silvija
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Erstić Peša, S. (2024). UTJECAJ DIGITALNOG MARKETINGA NA DJECU (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:079801

Erstić Peša, Silvija. "UTJECAJ DIGITALNOG MARKETINGA NA DJECU." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:079801

Erstić Peša, Silvija. "UTJECAJ DIGITALNOG MARKETINGA NA DJECU." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:079801

Erstić Peša, S. (2024). 'UTJECAJ DIGITALNOG MARKETINGA NA DJECU', Master's thesis, University of Slavonski Brod, accessed 14 September 2024, https://urn.nsk.hr/urn:nbn:hr:262:079801

Erstić Peša S. UTJECAJ DIGITALNOG MARKETINGA NA DJECU [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 September 14] Available at: https://urn.nsk.hr/urn:nbn:hr:262:079801

S. Erstić Peša, "UTJECAJ DIGITALNOG MARKETINGA NA DJECU", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:079801

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Metadata
TitleUTJECAJ DIGITALNOG MARKETINGA NA DJECU
AuthorSilvija Erstić Peša
MentorAndreja Katolik Kovačević (mentor)
Committee memberIvona Blažević Dević (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu pobliže će se pojasniti značenje i važnost digitalnog marketinga, koji je u današnje vrijeme postao nezaobilazan segment poslovanja svakog poduzeća. Pojavom interneta, digitalni marketing sve više dobiva na važnosti, a marketinška oglašavanja postala su neizbježna na svim internetskim platformama. Internet i marketinška oglašavanja znatno utječu na ponašanje i razvoj djece koja čine veliki postotak populacije koja se služi internetom, a kakve sve posljedice za dijete isti mogu imati, detaljno će biti razrađeno ovim radom, kao i načini na koje se djecu može zaštiti od brojnih opasnosti interneta.
Abstract (english)
In this paper, the meaning and importance of digital marketing, which nowadays has become an indispensable segment of every company's business, will be explained in more detail. With the advent of the Internet, digital marketing is gaining more and more importance, and marketing advertising has become inevitable on all Internet platforms. The Internet and marketing advertising have a significant effect on the behavior and development of children, who make up a large percentage of the population that uses the Internet, and what all the consequences they can have for the child will be elaborated in detail in this work, as well as the ways in which children can be protected from numerous dangers internet.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:079801
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-10 07:27:40