Digital media are becoming increasingly present in early and preschool education, offering new learning opportunities but also challenges associated with their application. The aim of this paper is to explore the impact of digital media on various aspects of children's development and to identify best practices for their application in an educational context. The research methodology includes a review of relevant literature and analysis of existing studies on the application of digital media in preschool education. Special attention is paid to the advantages and disadvantages of using digital tools, as well as the role of educators and parents in integrating these media. The results show that digital media can significantly enhance children's cognitive, linguistic, social, and motor development when used in a balanced and responsible manner. Interactive applications and educational software encourage critical thinking and problem-solving, while digital stories and multimedia content enrich language skills and creativity. However, excessive use and exposure to inappropriate content can lead to negative consequences, including reduced physical activity and social skills. In conclusion, it is important to emphasize the need for careful management and supervision of digital media use in early education. Educators and parents play a key role in ensuring that children use digital tools in a way that supports their overall development. It is recommended to educate all involved parties to maximize benefits and minimize risks associated with the use of digital media in children's education