The subject of this paper is entrepreneurial strategic management and reaction to crises' The success of the business of any company largely depenđs on how successfully the company is managed, without qualified people who possess different knowledge and skills in management positions in the company, the company cannot operate successfully or overcome crises that occur in business, and crises will occur sooner or later because they are inevitable. From the last crisis that hit the world in2o20,the covlD-19 pandemic, entrepreneurs received confirmation of how (un)successful they are in managing businesses and how (un)successful they can respond to all the challenges that come with the crisis. Companies that managed to cope in the time of the biggest crisis and managed not only to keep the company on the market but also to improve their business, among others, are: Infobip, Amazon, Apple, Etsy, Facebook' Zoom Video and Netflix' Previously named companies have in common that they successfully managed their business and responded well to the CoVID-19 crisis because their leaders spotted opportunities in time and had enough knowledge and skills to realize the opportunities they had seen even at the moment of the greatest crisis when the whole world stopped.