The aim of the study was to determine the differences between male and female students in preferences when consuming a pure sports product. The sample consisted of 90 entities, with an average chronological age of 21.78 years, full-time and part-time students of the University of Slavonski Brod who voluntarily and anonymously completed the survey questionnaire. For the purposes of the research, a questionnaire containing 19 particles was used. To determine there are significant differences between the two groups, a canonical discriminant analysis was made between groups of female and male students and statistically significant differences were found between them. The results show that both male and female students equally consider that it is important to engage in sports activities, as well as that sports activity meets their needs. However, they differ in that female students attach more importance to entertainment and education when it comes to engaging in sports activities, while male students still believe that the quality of sufficient services is important, as well as their availability in the place of residence.