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undergraduate thesis
Poslovna komunikacija u bankarskom poslovanju
2024. urn:nbn:hr:262:665587
Radelić, Lidija
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Radelić, L. (2024). Poslovna komunikacija u bankarskom poslovanju (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:665587

Radelić, Lidija. "Poslovna komunikacija u bankarskom poslovanju." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:665587

Radelić, Lidija. "Poslovna komunikacija u bankarskom poslovanju." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:665587

Radelić, L. (2024). 'Poslovna komunikacija u bankarskom poslovanju', Undergraduate thesis, University of Slavonski Brod, accessed 07 September 2024, https://urn.nsk.hr/urn:nbn:hr:262:665587

Radelić L. Poslovna komunikacija u bankarskom poslovanju [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 September 07] Available at: https://urn.nsk.hr/urn:nbn:hr:262:665587

L. Radelić, "Poslovna komunikacija u bankarskom poslovanju", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:665587

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Metadata
TitlePoslovna komunikacija u bankarskom poslovanju
Title (english)Business communication in banking business
AuthorLidija Radelić
MentorAnita Kulaš Mirosavljević (mentor)
Committee memberBranka Martić (predsjednik povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
Committee memberAnica Vukašinović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-06-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Komunikacija je kompleksan proces koji omogućuje razmjenu informacija, ideja i emocija kroz različite kanale, bilo verbalne ili neverbalne prirode. U svakodnevnom životu, komunikacija je temeljni element svakog društvenog aspekta, nužna za međuljudsku interakciju. Ona nije samo sredstvo već i snažan alat koji oblikuje odnose pojedinca s okolinom te utječe na njegovu percepciju o samome sebi i organizacijama s kojima je povezan. Poslovna komunikacija u bankarskom sektoru je iznimno važna prvenstveno zbog zadržavanja klijenata i održavanja dugoročnih odnosa s njima. Bankari trebaju komunicirati na razumljiv, transparentan način kako bi klijentima prenijeli informacije o njihovim financijskim proizvodima, uslugama, troškovima i rizicima. Osim toga, važno je prilagoditi komunikaciju različitim klijentima, uzimajući u obzir njihove individualne potrebe, preferencije i razinu financijske pismenosti. Kvalitetna komunikacija gradi osjećaj povjerenja i privrženosti kod klijenata, što je od ključne važnosti za dugoročni uspjeh banke
Abstract (english)
Communication is a complex process that enables the exchange of information, ideas and emotions through different channels, whether verbal or non-verbal in nature. In everyday life, communication is a fundamental element of every social aspect, necessary for interpersonal interaction. It is not only a means, but also a powerful tool that shapes an individual's relationship with the environment and influences his perception of himself and the organizations he is connected with. Business communication in the banking sector is extremely important primarily to retain clients and maintain long-term relationships with them. Bankers need to communicate in an understandable, transparent manner to convey information to clients about their financial products, services, costs and risks. In addition, it is important to adapt communication to different clients, taking into account their individual needs, preferences and level of financial literacy. Quality communication builds a sense of trust and attachment among clients, which is of key importance for the bank's long-term success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:665587
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-02 08:12:40