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master's thesis
PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE
2021. urn:nbn:hr:262:908597
Lalić, Vjekoslav
University of Slavonski Brod
Department of Social Sciences and Humanities
Sub-department of Economics

Cite this document

Lalić, V. (2021). PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:908597

Lalić, Vjekoslav. "PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:908597

Lalić, Vjekoslav. "PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:908597

Lalić, V. (2021). 'PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE', Master's thesis, University of Slavonski Brod, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:908597

Lalić V. PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:262:908597

V. Lalić, "PRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:908597

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Metadata
TitlePRIMJENA E-MARKETINGA U POSLOVIMA PROMETNE POLICIJE REPUBLIKE HRVATSKE
Title (english)E-MARKETING APPLICATION IN TRAFFIC POLICE AFFAIRS OF THE REPUBLIC OF CROATIA
AuthorVjekoslav Lalić
MentorAndreja Katolik Kovačević (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
(Sub-department of Economics)
Slavonski Brod
Defense date and country2021-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U diplomskom radu izneseni su vidovi marketinga koje koristi Ministarstvo unutarnjih poslova u cilju postizanja sigurnosti cestovnog prometa, s posebnim naglaskom na primjenu e-marketinga od strane prometne policije i korištenje njegovih alata u ostvarivanju postavljenih marketinških ciljeva. MUP svoje marketinške aktivnosti vezano za sigurnost cestovnog prometa mahom provodi kroz tradicionalne marketinške aktivnosti i alate. Primjena alata e-marketinga također je našla svoju primjenu u aktivnostima prometne policije MUP-a, ali je još dosta prostora za napredovanje u korištenju ovih alata kako bi oni bili iskorišteni u pravoj mjeri i u svom punom potencijalu. Ovoj vrsti marketinga i primjeni njegovih alata MUP treba pristupiti na drugačiji, studiozan i temeljit način, koji će postavljanjem marketing strategije i plana doprijeti do svih ciljnih skupina i javnosti. To ne isključuje niti umanjuje važnost primjene tradicionalnih marketinških alata, koje MUP dobro koristi, već je sinergija tradicionalnih i digitalnih marketinških alata, tj. njihovo nadopunjavanje, put ka ostvarivanju marketinških ciljeva prometne policije.
Abstract (english)
The thesis presents the types of marketing used by the Ministry of the Interior in order to achieve road safety, with special emphasis on the application of e-marketing by the Traffic police and the use of its tools in achieving marketing goals. The Ministry of the Interior mainly conducts its marketing activities related to road safety through traditional marketing activities and tools. The application of e-marketing tools has also found its application in the activities of the MUP traffic police, but there is still a lot of room for improvement in the use of these tools so that they can be used to the right extent and to their full potential. The Ministry of the Interior should approach this type of marketing and apply its tools in a different, studious and thorough way that will reach all target groups and the public by setting a marketing strategy and plan. This does not exclude or diminish the importance of the application of traditional marketing tools, which are well used by the Ministry of the Interior, but the synergy of traditional and digital marketing tools, i.e. their complementarity, is the way to achieving marketing goals of Traffic police.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:908597
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-12 07:02:58