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undergraduate thesis
UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA
2023. urn:nbn:hr:262:514426
Gusak, Snježana
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Gusak, S. (2023). UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:514426

Gusak, Snježana. "UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:514426

Gusak, Snježana. "UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:514426

Gusak, S. (2023). 'UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA', Undergraduate thesis, University of Slavonski Brod, accessed 29 October 2024, https://urn.nsk.hr/urn:nbn:hr:262:514426

Gusak S. UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 October 29] Available at: https://urn.nsk.hr/urn:nbn:hr:262:514426

S. Gusak, "UTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:514426

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Metadata
TitleUTJECAJ OKOLINE NA USPJEH NOVOG PROIZVODA
Title (english)THE INFLUENCE OF THE ENVIRONMENT ON THE SUCCESS OF A NEW PRODUCT
AuthorSnježana Gusak
MentorSanja Knežević Kušljić (mentor)
Committee memberSanja Knežević Kušljić (predsjednik povjerenstva)
Committee memberLena Sigurnjak (član povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Plasirati novi proizvod na tržište predstavlja zahtjevan posao, pogotovo u današnje vrijeme kada nam je sve „na izvoli“ i potrošači su razmaženi. Za stvaranje novog proizvoda su potrebne različite sposobnosti i kompetencije. Stvaranje ideja, njihova realizacija uz dostizanje kvalitete ali i marketing su opsežni poslovi koji zahtijevaju i vrijeme i novac. Da bi proizvod dospio na tržište mora proći kroz razne faze a nakon lansiranja ga na tržištu čeka njegov životni ciklus o kojem ovisi hoće li proizvod uspjeti na istom.Proizvod do plasiranja prolazi trnovit put ali bez marketinga je „nitko i ništa“. Bez dobro osmišljenog marketinga nema uspjeha u današnje vrijeme. Nije dovoljna usmena predaja. Usmenom predajom proizvod ne može dostići zadane ciljeve i komercijalizaciju pa i profit.
Abstract (english)
Introducing a newproduct to themarketis a challengingtask, especiallyintoday's time wheneverythingisreadilyavailableandconsumers are spoiled for choice. Creating a newproductrequiresvariousskillsandcompetencies. Generatingideas, implementingthemwhileensuringqualityand marketing are extensivetasksthatrequireboth time andmoney. In order for a product to reachthemarket, it must gothroughvariousstages, andafteritslaunch, itentersitslifecycle, whichdetermineswhethertheproductwillsucceed. Thejourney to productlaunchis a rocky one, but without marketing, itis „nothingandnobody“. In today's time, successisnotachievablewithoutwell-designed marketing. Verbalcommunicationaloneisnotsufficient. Throughverbalcommunication, a productcannotachiveitsdesiredgoals, commercializationandprofitability
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:514426
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-28 09:50:24