prikaz prve stranice dokumenta POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA
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master's thesis
POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA
2023. urn:nbn:hr:262:761577
Marić, Barbara
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Marić, B. (2023). POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:761577

Marić, Barbara. "POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:761577

Marić, Barbara. "POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:761577

Marić, B. (2023). 'POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA', Master's thesis, University of Slavonski Brod, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:761577

Marić B. POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:262:761577

B. Marić, "POVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:761577

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Metadata
TitlePOVEZANOST FAKTORA MARKETING MIKSA I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA
Title (english)THE RELATIONSHIP OF MARKETING MIX FACTORS AND SPORTS SERVICES ON THE EXAMPLE OF SPORTS CONSUMERS OF RECREATORS
AuthorBarbara Marić
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-05-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketinški miks igra ključnu ulogu u povezivanju faktora koji utječu na sportske usluge i potrošače. Prilagođavanje proizvoda, određivanje konkurentne cijene, dostupnost sportskih usluga na pravim mjestima i promocija putem različitih kanala može pomoći u privlačenju i zadržavanju sportskih potrošača. Učinkovita primjena marketing miksa će rezultirati stvaranjem vrijednosti za potrošače i dugoročnim uspjehom sportskih usluga na tržištu. Marketing je ključni proces koji privlači potencijalne kupce i stvara interes za određene proizvode i usluge. Uključuje niz aktivnosti kao što su istraživanje tržišta, promocija, prodaja i distribucija. Slično tome, sportski marketing se može opisati kao primjena marketinških strategija u sportskoj industriji. U današnjem sve konkurentnijem okruženju, sportski marketing i sponzorstvo postaju presudni faktori uspjeha u sportskoj industriji. Cilj rada bio je utvrditi povezanost faktora marketing miksa i sportske usluge na primjeru sportskih potrošača. Uzorak je sastavljen od 297 entiteta, prosječne kronološke dobi 24,51±7,03 godina. Za potrebe analize koristio se upitnik koji je sadržavao 13 čestica.
Abstract (english)
The marketing mix plays a key role in connecting the factors that influence sports services and consumers. Product customization, competitive pricing, availability of sports services in the right places and promotion through different channels can help attract and retain sports consumers. The effective application of the marketing mix will result in the creation of value for consumers and the long-term success of sports services on the market. Marketing is a key process that attracts potential customers and creates interest in certain products and services. It includes several activities such as market research, promotion, sales and distribution. Similarly, sports marketing can be described as the application of marketing strategies in the sports industry. In today's increasingly competitive environment, sports marketing and sponsorship are becoming crucial success factors in the sports industry. The aim of the work was to determine the connection between marketing mix factors and sports services on the example of sports consumers. The sample is composed of 297 entities, the average chronological age is 24.51±7.03 years. For the purposes of the analysis, a questionnaire containing a total of 13 questions were used.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:761577
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-05-23 12:30:28