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master's thesis
Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d.
2022. urn:nbn:hr:262:426532
Prgić, Sara
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Prgić, S. (2022). Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d. (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:426532

Prgić, Sara. "Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d.." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:426532

Prgić, Sara. "Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d.." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:426532

Prgić, S. (2022). 'Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d.', Master's thesis, University of Slavonski Brod, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:426532

Prgić S. Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d. [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:262:426532

S. Prgić, "Poslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d.", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:426532

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Metadata
TitlePoslovna etika i društvena odgovornost na temelju poduzeća Jadranka d.d.
Title (english)Business ethics and social responsibility based on the company Jadranka d.d.
AuthorSara Prgić
MentorAnita Kulaš Mirosavljević (mentor)
Committee memberAnita Kulaš Mirosavljević (predsjednik povjerenstva)
Committee memberLena Sigurnjak (član povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovna etika je disciplina koja potiče pravednost i istinitost društva, poštenu konkurenciju, oglašavanje, odnos s javnošću, društvenu odgovornost, odnos s javnošću te ponašanje poduzeća u zemlji inozemstvu. Ona propisuje što je dobro u poslovanju, pravedno i etično u pogledu poslovnog morala, a što je nepravedno i neetično. U današnjem svijetu jedan od najvažnijih vrijednosti za postizanje konkurencije su postali zaposlenici, a sve naprednijom tehnologijom dolazi do sve veće potražnje za kvalitetnom i obrazovanom radnom snagom. Kako bi našli takve zaposlenike, javna slika poduzeća mora biti što poželjnija, a to se radi promicanjem prakse društveno odgovornog poslovanja. Analizom poduzeća Jadranke d.d. sagledano je njeno društveno odgovorno ponašanje kojem je u cilju poboljšati rad i imidž poduzeća.
Abstract (english)
Business ethics is a discipline that promotes the fairness and truthfulness of society, fair competition, advertising, public relations, social responsibilities and the behavior of companies at home and abroad. It determines what is good, fair and ethical in business from the point of view of business morality, and what is unethical and unfair In today's world, employees have become one of the most important resources for achieving competitiveness, and with the development of technology there is a growing demand for an educated and quality workforce. In order to attract such employees, the public image of the company must be as desirable as possible, and this is done by promoting the practice of socially responsible business. The analysis of the company Jadranka d.d. shows it's socially responsible behavior aimed at improving the work and image of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:426532
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-28 11:11:57