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undergraduate thesis
BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA
2022. urn:nbn:hr:262:864200
Marinović, Ana
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Marinović, A. (2022). BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:864200

Marinović, Ana. "BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:864200

Marinović, Ana. "BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:864200

Marinović, A. (2022). 'BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA', Undergraduate thesis, University of Slavonski Brod, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:864200

Marinović A. BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:262:864200

A. Marinović, "BRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:864200

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Metadata
TitleBRODSKO KOLO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA SLAVONSKOG BRODA
Title (english)"BRODSKO KOLO" IN THE FUNCTION OF TOURIST DEVELOPMENT OF THE CITY OF SLAVONSKI BROD
AuthorAna Marinović
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Slavonski Brod turistička je destinacija s brojnim sadržajima koji su temelj za razvoj selektivnih oblika turizma, uključujući i tzv. turizam događanja. Kad je riječ o ovom obliku turizma, jedna od manifestacija koja je polaznica za razvoj istog je i „Brodsko kolo“, smotra prvi puta održana 1963. U radu su analizirani marketing elementi smotre. Na osnovi rezultata provedenih istraživanja se spoznalo da je „Brodsko kolo“ od značaja za turistički razvoj grada, a da će bolje pozicioniranje ove manifestacije na turističkim tržištima ovisit ne samo o ne samo o kvaliteti marketing programa koji utvrđuje Folklorni ansambl Broda u svojstvu organizatora smotre, već i o financijskoj, ali i institucionalnoj podršci s lokalne, regionalne i državne razine.
Abstract (english)
Slavonski Brod is a tourist destination with numerous facilities that are the starting point for developing selective forms of tourism, including the so-called event tourism. When talking about the event tourism, one of the events that is the basis for its development is certainly „Brodsko kolo“, the folklore review first held in 1963. The paper gives the analysis of the marketing elements of this review. Starting on the results of the research that had been conducted, it was found out that "Brodsko kolo" is important for development of the tourism in the city of Slavonski Brod, and that the better positioning of this manifestation on the tourist markets will depend not only on the quality of the marketing program established by the Folklore Ensemble of Brod as the organizer of the review, but also about financial and institutional support from the local, regional and national level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:864200
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-06 06:57:41