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undergraduate thesis
SNAGA REKLAME NA SPORTSKE POTROŠAČE
2022. urn:nbn:hr:262:238437
Ciprić, Petra
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Ciprić, P. (2022). SNAGA REKLAME NA SPORTSKE POTROŠAČE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:238437

Ciprić, Petra. "SNAGA REKLAME NA SPORTSKE POTROŠAČE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:238437

Ciprić, Petra. "SNAGA REKLAME NA SPORTSKE POTROŠAČE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:238437

Ciprić, P. (2022). 'SNAGA REKLAME NA SPORTSKE POTROŠAČE', Undergraduate thesis, University of Slavonski Brod, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:238437

Ciprić P. SNAGA REKLAME NA SPORTSKE POTROŠAČE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:262:238437

P. Ciprić, "SNAGA REKLAME NA SPORTSKE POTROŠAČE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:238437

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Metadata
TitleSNAGA REKLAME NA SPORTSKE POTROŠAČE
Title (english)THE POWER OF ADVERTISING ON SPORTS CONSUMERS
AuthorPetra Ciprić
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Da bi osigurala da se njihovi proizvodi i usluge uspješno prodaju, poduzeća moraju komunicirati sa svojim sadašnjim i potencijalnim kupcima, kao i sa svim dijelovima javnosti. Poduzeća moraju nuditi svoje proizvode putem kreativnih poruka informativnog i poticajnog sadržaja koje pokazuju kako upravo predstavljeni proizvodi ispunjavaju potrebe i želje potrošača. Potrebe potrošača u području sporta su s vremenom postajale sve kompleksnije. Tako je i konkurencija u vidu sponzorskih sredstava porasla, a porasla je i potreba za marketingom u sportu. Cilj rada je pobliže objasniti snagu reklame za sportske potrošače.
Abstract (english)
To ensure that their products and services are sold successfully, businesses must communicate with their current and potential customers, as well as with all segments of the public. Companies must offer their products through creative messages of informative and stimulating content that show how exactly the presented products meet the needs and desires of consumers. The needs of consumers in the field of sports have become more and more complex over time. Thus, the competition in the form of sponsor funds has increased, and the need for marketing in sports has also increased. The aim of the paper is to explain in more detail the power of advertising for sports consumers
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:238437
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-05 12:12:23