prikaz prve stranice dokumenta ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.
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master's thesis
ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.
2022. urn:nbn:hr:262:574870
Gašić, Ilinka
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Gašić, I. (2022). ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D. (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:574870

Gašić, Ilinka. "ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:574870

Gašić, Ilinka. "ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:574870

Gašić, I. (2022). 'ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.', Master's thesis, University of Slavonski Brod, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:574870

Gašić I. ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D. [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:262:574870

I. Gašić, "ANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:574870

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Metadata
TitleANALIZA POSLOVANJA I MARKETING STRATEGIJE PODUZEĆA DUKAT D.D.
Title (english)BUSINESS ANALYSIS AND MARKETING STRATEGY ANALYSIS OF DUKAT D.D.
AuthorIlinka Gašić
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Dukat d.d. je poduzeće koje se bavi mliječnim proizvodima, odnosno preradom mlijeka u gotove mliječne proizvode prilagođene svim dobnim skupinama. S dugogodišnjom tradicijom i vrhunskom kvalitetom, osim što brine o važnosti pravilne prehrane, Dukat vodi računa i o društveno odgovornom poslovanju, gdje je osim zadovoljstva potrošača iznimno važno i očuvanje okoliša te zadovoljstvo zaposlenika, kako u temeljnom poduzeću, tako i u partnerskim poduzećima te na farmama od kojih otkupljuju mlijeko. Društveno odgovorno poslovanje, dobra strategija razvoja, vrhunsko vodstvo te pravovremeno prepoznavanje potreba i kavliette ključni su temelji dugogodišnjeg uspjeha i držanja Dukata na vodećim regionalnim pozicijama u mliječnoj industriji
Abstract (english)
Dukat d.d. is a company that deals with dairy products, that is, the processing of milk into ready-made dairy products suitable for all age groups. With a long-standing tradition and top quality, in addition to taking care of the importance of proper nutrition, Dukat also takes care of socially responsible business, where in addition to consumer satisfaction, environmental protection and employee satisfaction are extremely important, both in the core company and in partner companies and on farms from from which they buy milk. Socially responsible business, a good development strategy, top leadership and timely recognition of needs and gaps are the key foundations of Dukat's long-term success and holding on to leading regional positions in the dairy industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:574870
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-03 11:11:34