prikaz prve stranice dokumenta ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA
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master's thesis
ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA
2021. urn:nbn:hr:262:896628
Begedin, Gordana
University of Slavonski Brod
Department of Social Sciences and Humanities
Sub-department of Economics

Cite this document

Begedin, G. (2021). ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:896628

Begedin, Gordana. "ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:896628

Begedin, Gordana. "ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:896628

Begedin, G. (2021). 'ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA', Master's thesis, University of Slavonski Brod, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:896628

Begedin G. ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:262:896628

G. Begedin, "ČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:896628

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Metadata
TitleČISTI SPORTSKI PROIZVOD U PODRUČJU SPORTSKE REKREACIJE NA PRIMJERU TENISA
Title (english)PURE SPORTS PRODUCT IN THE FIELD OF SPORTS RECREATION ON THE EXAMPLE OF TENNIS
AuthorGordana Begedin
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
MBZ: 373945
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
(Sub-department of Economics)
Slavonski Brod
Defense date and country2021-06-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu se analizira pojam čistog sportskog proizvoda te njegova primjena u području sportske rekreacije na primjeru tenisa. Pozornost je, zatim, usmjerena na promišljanje uloge menadžmenta u sportu i marketing miksa, te upravljanje uslugama u području sportske rekreacije. Definiran je sam sport i marketing kao dvije ovisne varijable, pa pojmovno pojašnjen menadžment u sportu. Nakon definiranja menadžmenta u sportu, definiran je marketing miks u sportu, gdje je posebna pažnja usmjerena na strukturu marketing miksa vodeći računa na specifičnosti pojedinih elemenata, gdje se detaljno analizira sportski proizvod, njegova cijena, te distribucija i promocija, kao i područje sportske rekreacije. Kroz elemente marketing miksa u sportu provedena je analiza čistog sportskog proizvoda na primjeru tenisa. u području sportske rekreacije, kao jednog od područja sporta u Republici Hrvatskoj, a prema Zakonu o sportu. Područje je analizirano kroz više aspekata – utjecaj na zdravlje, zastupljenost, način provedbe, dostupnost, specifičnosti, rekreacijski turizam, humani karakter.
Abstract (english)
The paper analyzes the concept of pure sports product and its application in the field of sports recreation on the example of tennis. Attention is then focused on considering the role of management in sports and marketing mix, and managing services in the field of sports recreation. Sport and marketing itself are defined as two dependent variables, and management in sports is conceptually clarified. After defining management in sports, the marketing mix in sports is defined, where special attention is paid to the structure of the marketing mix with regard to the specifics of individual elements, analyzing in detail the sports product, its price, distribution and promotion, and sports recreation. Through the elements of the marketing mix in sports, the analysis of a pure sports product on the example of tennis was conducted. in the field of sports recreation, as one of the fields of sports in the Republic of Croatia, according to the Sports Act. The area was analyzed through several aspects - impact on health, representation, method of implementation, accessibility, specifics, recreational tourism, human character.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:896628
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-16 11:26:29