The paper deals with social networks as a tool for community management. Businesses and influential people have long recognized the importance of social networks, both because of the large number of opportunities they provide and because of the extremely large audience they gather. On social networks, users who have common interests unite in various forms of communities managed by community managers in the business world. Through the work, it was determined that the job of a community manager is dynamic and complex, and that managers need to have different knowledge and qualities to be able to perform their job successfully. Good communication skills are of special importance because social networks are above all one of the ways to communicate. In addition, community managers on social networks should monitor consumer habits and behaviors, changes that occur on a particular social network, educate themselves, create and publish content aimed at increasing and empowering the community, etc. Through the analysis of community management in different social networks, it was determined that each of them has certain features that managers also need to know and adapt to their communication. There are also different audiences on different social networks who have different expectations and interests, which also needs to be considered. The appearance on the social network should be designed and carried out according to plan, and the analysis of the achieved results in terms of strengthening and increasing the community is of great importance.