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undergraduate thesis
ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE
2022. urn:nbn:hr:262:746078
Topić, Božidar
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Topić, B. (2022). ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:746078

Topić, Božidar. "ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:746078

Topić, Božidar. "ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:746078

Topić, B. (2022). 'ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE', Undergraduate thesis, University of Slavonski Brod, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:746078

Topić B. ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:262:746078

B. Topić, "ŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:746078

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Metadata
TitleŠOKAČKO SIJELO U FUNKCIJI TURISTIČKOG RAZVOJA GRADA ŽUPANJE
Title (english)"ŠOKAČKO SIJELO" IN THE FUNCTION OF TOURIST DEVELOPMENT OF THE CITY OF ŽUPANJA
AuthorBožidar Topić
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Šokačko sijelo“ je najznačajnija i najposjećenija turistička manifestacija na području grada Županje, s dugom tradicijom održavanja te folklornim izričajem i bogatim kulturnim nasljeđem, kao polaznicom. U radu je analiziran marketing program ove tradicijske manifestacije po pojedinim segmentima. U tom je smislu provedena analiza politike proizvoda, cijena, distribucije i promocije te ljudski resursi i fizički dokazi kao dodatni marketing elementi koji su također u funkciji stvaranja veće prepoznatljivosti ove manifestacije na turističkim tržištima.
Abstract (english)
Šokačko sijelo“ is the most important and most visited tourist event in the area of the city of Županja, with a long tradition of holding and folklore expression and rich cultural heritage, as the starting point. The paper analyzes the marketing program of this traditional event, including particular elements. In this sense, it was carried out an analysis of the policy of products, prices, distribution and promotion, as well as the analysis of human resources and physical evidences as additional marketing elements that are also in the function of creating greater recognition of this event on the tourist markets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:746078
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-03 07:38:52