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undergraduate thesis
MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE
2021. urn:nbn:hr:262:570993
Sokolović, Dejana
University of Slavonski Brod
Department of Social Sciences and Humanities
Sub-department of Economics

Cite this document

Sokolović, D. (2021). MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:570993

Sokolović, Dejana. "MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:570993

Sokolović, Dejana. "MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:570993

Sokolović, D. (2021). 'MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE', Undergraduate thesis, University of Slavonski Brod, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:570993

Sokolović D. MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:262:570993

D. Sokolović, "MARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:570993

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Metadata
TitleMARKETING NA DRUŠTVENIM MREŽAMA I NJEGOV UTJECAJ NA KORISNIKE
Title (english)SOCIAL MEDIA MARKETING AND ITS IMPACT ON THE USERS
AuthorDejana Sokolović
MentorAndreja Katolik Kovačević (mentor)
MBZ: 373945
Committee memberMirko Cobović (predsjednik povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
(Sub-department of Economics)
Slavonski Brod
Defense date and country2021-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj društvenih mreža ostavio je puno prostora za razvoj marketinga. Društvene mreže danas su svoje alate prilagodile marketingu kako bi olakšale oglašavanje i promocije putem interneta. U ovom radu detaljno je objašnjen marketing na društvenim mrežama i njegov utjecaj na korisnike, oglašavanje branda La Piel na popularnim društvenim mrežama kao što je Instagram i Facebook, te se na kraju završnog rada nalaze rezultati provedenog istraživanja o mišljenjima i stavovima korisnika društvenih mreža o oglašavanju na društvenim mrežama. Anketa je postavljena na društvenoj mreži Facebook i njoj je pristupilo 173 ispitanika. Rezultati ankete pokazali su da je većina korisnika nezadovoljna količinom oglasa na internetu. Na kraju se zaključilo da je oglašavanje na društvenim mrežama zamijenilo tradicionalne medije kao što su radio, tv... Društvene mreže moćan su alat kada je u pitanju marketing, ali je jako važno iskoristiti ih na pravi način.
Abstract (english)
The development of social networks has left a lot of room for marketing development. Social media today have adapted their marketing tools to facilitate online advertising and promotions. This final paper explains in detail social media marketing and its impact on users, advertising the La Piel brand on popular social media networks such as Instagram and Facebook, and at the end of this final paper there are the results of a survey on the opinions and attitudes of social media users about advertising on social media networks. The survey was posted on the social media network Facebook and was accessed by 173 respondents. The results of the survey showed that most users are dissatisfied with the amount of ads on the Internet. In the end, it was concluded that advertising on social media networks replaced traditional media such as radio, TV, etc. Social media networks are a powerful tool when it comes to marketing, but it is very important to use them in the right way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:570993
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-16 07:29:27